Services

eBook design and production

When it’s so easy to make them look gorgeous, we’re astonished how many eBooks look like mangled Word files. And it seems we’re not alone, because there’s a growing reader backlash against shoddy quality.

Here at BBR, we believe eBook users deserve as much respect from publishers as any other book readers, so we give our eBooks the same care and attention in production as we do for printed books. Yes, we automate what can be automated, but otherwise it’s a human hand that’s needed for all those little nips and tucks that make the finished job look spot on.

We publish fiction on Amazon and on Apple’s iBookstore, so not only do we understand what it takes to make flowing eBooks as attractive and functional as possible, but we also have the advanced XHMTL/CSS skills to achieve that. And as we don’t delegate to an aggregator, we’re able to prepare and submit retailer-specific files that exploit the best features of each platform.

iBooks for iPad portrait Kindle app for iPad portrait Kindle portrait

A sample page from one of our fiction titles (left to right) in iBooks for iPad, in the Kindle app for iPad, and on the Kindle.

Meanwhile, we’ve been exploring the possibilities of the flowing eBook format for academic and heavily illustrated books, particularly on the iPad, and this short video gives an indication of potential:

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iBooks and Kindle both support embedded audio and video, and so we’re also experimenting with integrating the jQuery JavaScript library (a standard component of modern websites) to add rich interaction to fixed-layout eBooks.

eBook creation from flowing formats such as InDesign, HTML or MS-Word is straightforward, but it should be noted that converting non-flowing content (such as PDFs or page scans) to reflowable content is a more labour intensive process.

Glossary

Apple receives eBooks for the iBookstore in the standard ePub format, while Amazon specifies that ePubs should be converted to their Mobi format before submission.

Standard or ‘flowing’ eBooks allow the user to select their preferred typeface, font size and page orientation, with the text then reflowed by their reading device to fit the screen or viewing window. Any included images are similarly rescaled to fit the current page size or orientation. Flowing eBooks are particularly suited to text-only titles, or titles with in-line illustrations.

In fixed-layout eBooks the pages are a predetermined height and width, and cannot be reflowed. Unlike flowing eBooks, fixed-layout eBooks allow custom fonts, pixel-perfect positioning of images and text boxes, text which overlaps images, and full bleed images. Accordingly, this format is used for highly-designed titles like children’s picture books, cookbooks and art books, or any book where text doesn’t extend over more than one page. Currently, fixed-layout eBooks are only supported by Apple, though Amazon promises similar capability in their forthcoming ‘Kindle 8’ format slated to replace Mobi.

Enhanced eBooks add to a customer’s reading experience with embedded audio, video, PDFs, pop-up windows, Easter eggs or JavaScript interactivity. All features work on Apple devices but, given the wide range of Kindle devices and apps, it cannot be assumed that enhanced eBooks work fully on all Amazon platforms.